54% of consumers want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as a part of their marketing strategy! This is your chance to get ahead of other tattoo businesses in your area. By sending an SMS blast to your...

The New Year presents every business with the opportunity to set new goals and kick-start fresh initiatives. The key to realizing these aspirations—and truly adding value to your business—is making sure they are both mission-critical and attainable. Enhancements that...

Being a tattoo artist is awesome until you run out of supplies. Just like every job supplies dwindle, but ordering equipment and supplies from online retailers will help to keep your stock up. By staying on top of your supplies, you will never run out or have to...

Since the dawn of tattoo businesses, there have been blotter calendars at the front desk (with plenty of pencils!) but as with most other areas of life, tech is taking over. Tattoo businesses managing their clients and appointments by using paper calendars & files...

Did you know that women are more likely to be tatted up than men? And for some reason, it looks like most of the people who are reporting on these statistics are surprised by the whole thing. (Do a quick search and you'll find a whole lot of, "Strangely enough, women...

When American Express started Small Business Saturdays, or at least when they got involved, small business owners rejoiced. Not only was it part of Amex's plan to lower their rates for businesses, but it brought some love back to Main street. To this day, businesses...

Small Business Saturday is the perfect opportunity to place your business in the spotlight. Start preparing and promoting now to make the most of November 30th — the day dedicated to spreading awareness (and driving sales!) for small businesses. With Small Business...

October marks National Women’s Small Business month—a time to recognize the accomplishments of women entrepreneurs and their contributions to the economy. DaySmart Software, makers of InkBook, has always been invested in the growth of women in business. In fact, 85%...

Passion drives the tattoo industry. Customers demonstrate that passion when they get a tattoo, and tattoo artists show their artistic passion through their work. InkBook customers are small business owners who make that passion their life’s work. As part of our...

You love tattoos. You even have a few. At times, you even find yourself admiring the work of famous tattoo artists. But it's not enough. You want more. You want to become a tattoo artist yourself. Below, we're going to answer the question of "how to become a tattoo...