Articles

Comparing Tattoo Prices: How Much Does a Tattoo Cost in 2020?

Giving tattoos can be a great business for 2020. If you are working in the tattoo industry this year then take some time to consider your pricing. There are a lot of factors to consider when giving a tattoo though. One of those being tattoo prices. As a tattoo artist,...

7 Reasons Your Tattoo Business Needs Text Marketing:

54% of consumers want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as a part of their marketing strategy! This is your chance to get ahead of other tattoo businesses in your area. By sending an SMS blast to your...

Your Tattoo Business New Year’s Resolutions for 2020

The New Year presents every business with the opportunity to set new goals and kick-start fresh initiatives. The key to realizing these aspirations—and truly adding value to your business—is making sure they are both mission-critical and attainable. Enhancements that...

Where Do You Buy Your Tattoo Supplies? Check Out Our Favorites

Being a tattoo artist is awesome until you run out of supplies. Just like every job supplies dwindle, but ordering equipment and supplies from online retailers will help to keep your stock up. By staying on top of your supplies, you will never run out or have to...

Tattoo Artists: Ditch Pen & Paper for Maximum Efficiency and Success

Since the dawn of tattoo businesses, there have been blotter calendars at the front desk (with plenty of pencils!) but as with most other areas of life, tech is taking over. Tattoo businesses managing their clients and appointments by using paper calendars & files...

Women Are Shaking up the Tattoo Industry

Did you know that women are more likely to be tatted up than men? And for some reason, it looks like most of the people who are reporting on these statistics are surprised by the whole thing. (Do a quick search and you'll find a whole lot of, "Strangely enough, women...

7 Ways To Prepare Your Tattoo Studio For Small Business Saturday

When American Express started Small Business Saturdays, or at least when they got involved, small business owners rejoiced. Not only was it part of Amex's plan to lower their rates for businesses, but it brought some love back to Main street. To this day, businesses...

Your Small Business Saturday Checklist Is Here!

Small Business Saturday is the perfect opportunity to place your business in the spotlight. Start preparing and promoting now to make the most of November 30th — the day dedicated to spreading awareness (and driving sales!) for small businesses. With Small Business...

Customer Spotlight: National Women’s Small Business Month

October marks National Women’s Small Business month—a time to recognize the accomplishments of women entrepreneurs and their contributions to the economy. DaySmart Software, makers of InkBook, has always been invested in the growth of women in business. In fact, 85%...

Customer Spotlight: Authentic Art Tattoo

Passion drives the tattoo industry. Customers demonstrate that passion when they get a tattoo, and tattoo artists show their artistic passion through their work. InkBook customers are small business owners who make that passion their life’s work. As part of our...
How To Boost Business During the Summer Slowdown: Part 2

How To Boost Business During the Summer Slowdown: Part 2

While summer may mean vacations and cookouts for most people, for business owners it can mean slower days at the tattoo shop. In response to this dreaded shift, we published part one of our tips series last month, which offers tactics to boost sales during the...

How To Boost Business During the Summer Slowdown: Part 1

How To Boost Business During the Summer Slowdown: Part 1

Summertime is nearing, and while that means beach trips, ice cream and cookouts for most people, it can mean slower days at the tattoo shop for business owners. This infamous summer slowdown comes as a result of more than half of your customers going away on vacation...

How to Go from Tattoo Artist to Boss

How to Go from Tattoo Artist to Boss

You’re in the midst of a successful career as a tattoo artist. You’ve learned the ropes, earned your stripes and have a good sense of what it takes to excel in the tattoo industry. As a motivated entrepreneur, you have an eye to the future, and the idea of opening and...

Customer Spotlight: Authentic Art Tattoo

Customer Spotlight: Authentic Art Tattoo

Passion drives the tattoo industry. Customers demonstrate that passion when they get a tattoo, and tattoo artists show their artistic passion through their work. InkBook customers are small business owners who make that passion their life’s work. As part of our...

Your Guide To Becoming a Successful Tattoo Artist

Your Guide To Becoming a Successful Tattoo Artist

You love tattoos. You even have a few. At times, you even find yourself admiring the work of famous tattoo artists. But it's not enough. You want more. You want to become a tattoo artist yourself. Below, we're going to answer the question of "how to become a tattoo...

Opening a Tattoo Shop: Everything You Need To Know

Opening a Tattoo Shop: Everything You Need To Know

Is tattoo art more than a passion? Has it become your life's work? Does the thought of taking the lead on marketing, running, maintaining a tattoo shop leave you feeling excited and motivated? If the answer is yes, then opening a tattoo shop might be for you. If you...